Your best place for yacht cruise and tourism experience in and out of Nigeria, Africa; we have been tested and trusted; we are reliable and offer affordable yacht cruise service delivery.
We have offered luxury yacht chartering services for over 40 years, you can trust us to provide the best.
182,000 members
30,000 boats
150 harbours
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the African region being no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend of the West African people and Nigerians in particular towards an increase in the number of interests in the country presents an opportunity for KAY YACHT Cruise to penetrate the market. An opportunity for KAY YACHT Cruise success exists because the national tourism industry is growing at a rapid pace annually. KAY YACHT Cruise is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. KAY YACHT Cruise intends to provide travel and adventure packages to tourists primarily in the Western and Southern region of Nigeria, and later across the coast of Africa and later the entire global waters.
Services and products provided by KAY YATCH Cruise will initially include pre-arranged tours, custom packages according to our company’s programmes, clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. KAY YATCH Cruise seeks to differentiate itself as the premier adventure mobile operator in the cruise entertainment area. Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the clients’ needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.
Our service delivery concept includes ensuring clients know about our existence and the service(s) we fulfill. Hence our intention to make the right information available to the right target customers. This is usually done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We always ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing, the Internet and all social media platforms, details of which are provided in the marketing section of this plan.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects’ origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we
need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image.
Our Chairman/CEO, Mr Kolawole Kareem has travelled far and wide and had had different tourism expeditions in the past especially in the Asian continent. He has also discovered and garnered various experiences in the cruise liners aspect of the maritime industry. Early in 2018, he began to review the Travel, Transport and Tourism market in Nigeria with an objective of channeling his capabilities and experience into a new venture. The sector with the most exciting promise was the Cruise Industry.
In order to build a thorough understanding of the breadth of the industry and identify an opportunity for himself, he focused his attention on building a business plan for a start- up cruise line/vacation packages as the initial move.
The result is a new approach to the cruise business and an international executive determined to bring value to this high-growth sector.
KAY YACHT Cruise team has firsthand knowledge of the finest cruise locations in the Lagos. We also have access to the best yachts and crews available so we can tailor the ideal charter yacht services around our client’s itinerary to each and every individual. As a result, we continually create yacht charter vacations above and beyond our client’s expectations and desires. Accordingly, KAY YACHT Cruise generates a high ratio of repeat clients who often request for the same concept of yacht cruise service delivery because it was well suited to them initially. Our objective is to bring satisfaction to clients needs in this regard
We offer robust services which is customized (e.g. birthday parties, VIP hang-outs, end of the year parties, pick nick etc), personalized and adaptable to each client’s needs. Our services excel in traditional and more contemporary electronic avenues. We are
Determined to make your yacht cruise and tourism experience the best that it can possibly be.
We offer the following services for individuals, groups and organizations;
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